Since 2009, Claire has been on a quest to get people connected with their food, and on a mission to positively affect food security. She has done this by founding Reel Gardening, a social enterprise that seeks to get people to plant their own food. Reel Gardening has created a simple product that puts everything you need for a household garden into a little box. The product is a simple paper-tape with embedded seeds and nutrients placed at the correct distances apart. You insert the paper-tape vertically in the soil and just add waterâ€"then voilaâ€"something starts to grow. Claire and her team have taken their solution further into communities, including schools. From that, they have learned lessons of their own, the most important being that the approach to gardening needs to change if it is to appeal to young people. To answer this challenge, they have combined their already well-designed product with an app, to make gardening easier and more fun. Most importantly, though, they have found a way to integrate gardening into the school curriculum, to make the activity even more worthwhile for everyone involved, including the teachers. Find Claire on Twitter: @ClaireCReidZA, and on the Web: reelgardening.co.za Claire is an innovative thinker and an entrepreneur at heart. She has an ability to look at processes and products and see a simpler, better method of getting the job done. This was the case when Claire encountered the process of vegetable gardening at the age of sixteen, and subsequently invented and patented a new process for planting seed known today as Reel Gardening. Claire obtained her Masters in Architecture from the University of Pretoria in 2010. She attributes her business management style to the creative thinking skills she learnt while becoming an architect. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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