The society & media feed us on a narrative that makes us believe in beauty being only of one type. Right from advertisements to movies we see the perfect beauty portrayal. This results in men & women being body shamed & a process where they start hating their bodies & then themselves. People at a very young age feel ashamed and lose self-esteem which can be fatal. Body Positivity calls for acceptance of different body types. In my talk, I share the three-stage journey that I took to transform myself from being a body shy person to a body confident person. The talk emphasises on the identity creation process that makes an individual much more than just his or her physical body. Bio: Dr. Falguni is a Professor of Marketing with two decades of work experience. She is a Social Media enthusiast & influencer. She writes on fashion, gender identity & women empowerment on her own fashion blog. Dr. Falguni Vasavada-Oza is a double gold medallist working as a Professor, Marketing Area and the Chairperson of Online Programmes at MICA. Prior to MICA, she has worked with the MBA Department of Saurashtra University and Christ College. Dr. Falguni Vasavada-Oza has researched and published papers on cross cultural communication, content analysis, account planning and portrayals in Advertising. Currently she is working on Advertising and IMC, Account Planning, Social Media Insights, Youth as Consumers, Portrayals in Advertising, Content Analysis of Commercials and Public Relations. She holds a Bachelors and Masters degree in Business Administration and a Ph.D. in Advertising. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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