Hear how an accidental discovery in the hospital cafeteria led to the realization that virtually every person in the world with a bank account, a mutual fund, a pension fund or insurance, is part of the problem when it comes to the global tobacco epidemic. Armed with some breathtaking numbers, Dr King will inspire you to use your power to help bring an end to one of the greatest challenges of our time. Dr. Bronwyn King is an Australian oncologist and CEO of Tobacco Free Portfolios, a not-for-profit organization that is driving global change towards tobacco-free finance. Since her initiative began, US $12 Billion dollars has been shifted away from tobacco; a new bridge has been built between the global finance and health sectors and global efforts to reduce the projected one billion tobacco- related deaths this century have galvanized. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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