How did you end up as a creative? Was it because of your results? Or did you really choose this path? My personal story of failures, trial and tribulations through my journey as a creative director has given me a deeper insight of the problem with our education system, based on both what I learnt from school - and outside of school. Yong Ping Loo aka Ping, started his advertising career in London after graduating with a First Class Honours from the University of the Arts London. His time in London, saw him working for the likes of BBC, Creative Review, UKTV, HSBC and produced award winning campaigns for Fox International before returning to his true home in Singapore. A firm believer that the best work speaks for itself, Ping has won multiple prestigious awards and has fast risen to become one of Singapore's top creatives. Ping has worked on a plethora of local and regional brands including Changi Airport Group, Holiday Inn, IHG, Lipton, MCCY, McDonald’s, SkillsFuture, Singtel and Twitter. Currently, he holds the position as Creative Director at Ogilvy & Mather and is competent with digital, social, film and print advertising. He passionately leads his team to do fresh and unexpected creative work. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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