With over 16 years of experience in the luxury and lifestyle industry, recently turned entrepreneur, Nikhila Palat talks about moving on from number of likes and retweets and focusing on making an influencer your own loyalist, your own follower. Nikhila is the CEO of Katalyst Reputation Management, a company specialising in Public Relations, Marketing, Digital and Design solutions. With her multitude of experience, she only takes on brands she strongly believes in and offers them her complete attention in order to help grow their brand in the competitive Indian market space. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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