The founder and CEO of Pink Lemonade, Tina Garg elucidates on how technology influences communication. While establishing a correlation between mental images and marketing, she explains how companies target consumers by crafting their advertisements to appeal to them. Watch this video to uncover the deep secrets of consumerism. Tina Garg founded Pink Lemonade in 2009 with the idea of creating a place where people enjoy coming to work and give it their absolute best. From being an Internal Communications Specialist at Ernst & Young to being chosen among 10,000 in the world to be coached by Goldman Sachs and ISB, she defines the empowering women of today. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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