Never miss a talk! SUBSCRIBE to the TEDx channel: http://bit.ly/1FAg8hB We can all remember exactly what it was like to be a teenager. And, importantly, we remember it as something distinct â€" something different than what came before and what comes after in our lives. For reasons good. Reasons bad. Inspiring, often daunting, it’s a unique period of time. The teenage experience has been a factor for each of generations (boomers, x, y, z) â€" changing, never quite the same compared to the gen which came before but always present. But what's in front of who’s up next, then? What's waiting for generation Alpha? Will there be teenage years for them and will there be teenagers at all? Andrew Crysell is founder of cultural insights and innovation agency, Crowd DNA, a hotbed of creative thinking, innovative methodologies and powerful storytelling techniques. All of them are used to help clients such as Facebook, Twitter, Red Bull, Disney, Sony Music and Peroni keep in tune with increasingly empowered and demanding global audiences. One of Crowd DNA’s most longstanding projects is UK Tribes for broadcaster Channel 4, a longitudinal study of how young people shape their identities - this in turn leading to their Global Youth Tribes Framework, which helps brands understand differences and commonalities in youth culture around the world. More about Andrew: http://bit.ly/1IchnnI This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Comments
Post a Comment