How studying the heredity of an object can help us to think about its future evolutions ? That's what Benjamin shows us in this talk, through his theory called "Genetic of things". Benjamin Duban is both an entrepreneur and an engineer. He co-founded stim, a young company specialized in innovation management. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
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