Consumers have an inherent responsibility in their consumption decisions, understanding why we are driven to consume and the "price" of consumption can be the difference between continued planetary depletion, exploitation and degradation or a sustainable legacy for 2040. Responsible consumption values are the most significant catalyst for initiating behaviors that lead to sustainable economic outcomes. Madhavi Venkatesan is a faculty member in the Department of Economics at Bridgewater State University. Her present academic interests are specific to the integration of sustainability into the economics curriculum and she is currently pursuing scholarly interests in sustainable development. Prior to re-entering academics, Madhavi held senior level positions in investor relations for three Fortune 250 companies. In this capacity she was a key point of contact for investors and stakeholders and was instrumental in the development of socially responsible investing strategies and corporate social responsibility reporting. Madhavi started her financial services career after completing her post-doctoral fellowship at Washington University in St. Louis. She has a PhD in Economics from Vanderbilt University. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
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