Easy is Boring. Make It Difficult | Roy Armale | TEDxBeirut

You work hard to make things easy for others. But what if that’s wrong? What if you’re better off making things more difficult? It’s time to learn a lesson that has been staring us in the face from big thinkers to video games: Don’t make things easy. Make them difficult. Roy Armale works on understanding and changing consumer behavior. He spent two years writing a book that can teach you how to brainstorm ideas in fifteen minutes. @narcicist This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx