Mauricio explains how he uses the concept of "Mi casa es su casa" as a business strategy. While he admires the ambition, efficiency, and innovation of American businesses, he feels that they could benefit greatly from some Bolivian philosophy: Treating your company as a family, truly caring for your employees, helping them deal with problems instead of firing them, and valuing loyalty as well as results will lead to a more successful business. Mauricio Riveros, an executive vice president at Rochester construction firm The Pike Co., has been named Rochester Hispanic Business Association's 2014 Hispanic Business Person of the Year. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
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