www.tedxamsterdam.com Simon Anholt is an independent policy advisor from the UK, who has worked to help develop and implement strategies for enhanced economic, political and cultural engagement with other countries. He has helped national, regional and city governments develop and implement strategies for enhanced economic, political and cultural engagement with other countries. He is one of the world’s leading thinkers and practitioners on ultra-widescale human engagement and over the last thirty years has instigated and led three new fields that influence and measure attitudes, culture and activity at the global scale. He is the founder of the Good Country Index, the world’s first study of how much each country on earth contributes to the rest of humanity and to the planet. He leads youth, corporations, NGOs, global associations and institutions, and ambitious world leaders, to help the world work ‘gooder’, and in doing so gain impressive rewards. Watch part 1 here: https://www.youtube.com/watch?v=O53uU3xz5LM
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