"If I had asked people what they wanted, they would have said faster horses." This famous quote of Henry Ford is often misused to justify not going to the market and not doing customer discovery. With his talk, Nir once and for all proofs that Ford did listen to the market and that he did do customer validation. This should give the audience the arguments to neutralize any future abuse of Ford’s quote. Master of Engineering by degree, Yoav has always been passionate about technology. This has lead him to become the inventor of ClickShare and a true pioneer in Virtual Reality. Based on 20 years of experience, he recently wrote a book, “Game changing innovationâ€, about the path towards successful product and service innovation. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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