Why Technology Can Make Us More Human | Michelle Killebrew | TEDxUniversityofNevada

Michelle Killebrew currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce.

Technologies can make us more human

In this talk she describes why she believes social technologies can make us more human. Michelle Killebrew is passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience  from initial acquisition through to loyal customer and increase growth and profitability.

She currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce. Previously, she headed up the worldwide go-to-market and revenue-bearing demand generation campaign strategy for IBM’s new Smarter Commerce initiative, where her team was responsible for marketing B2B/commerce and enterprise marketing management solutions to meet the needs of the empowered customer. Michelle has over 14 years of high-tech marketing and holds a B.S. in Economics from Santa Clara University.